CREATIVITY IN ADVERTISING: THEORIES AND REFLECTIONS

Travessias

关键词: criatividade;    publicidade;    processo criativo;    tramontina.;   

DOI  :  

来源: DOAJ

【 摘 要 】

This article addresses a key issue in advertising: the creativity. Although acclaimed for the departments of creation of the agencies, we should be aware that not every ad is, in fact, creative. From the ransom theory, in which the concepts are treated in the light of publicity, seek to establish an understanding of the issues. To clarify these issues, is considered a printed campaign of Tramontina brand. The debates suggest that creative advertising is essentially simple and presents a rereading of daily life.

【 授权许可】

Unknown