VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION

Вестник университета

A. Dolgaya¹ 

[1] Калининградский государственныйтехнический университет;

关键词: change management;    organizational transformation;    opinion leader;    virus change;    organizational culture change;    virus in management;   

DOI  :  10.26425/1816-4277-2018-9-11-16

来源: DOAJ

【 摘 要 】

Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance, shown out in attitude, behavior pattern, with information message as an envelope. Virus organizational transformation algorithm consists of three phases - penetration, assimilation, multiplication, focused on the opinion leader. Immunity appears in different existences: opinion leader personality, level of con-formity in organization and reflection as controlling and analytical tool. There are sever-al hypothesis for further researches presented in the article.

【 授权许可】

Unknown