Identification of Customer's Preferences as One of the Main Activities of Destination Management

TEM Journal

关键词: destination management;    tourism;    destination;    preferences;   

DOI  :  10.18421/TEM111-18

来源: DOAJ

【 摘 要 】

The paper deals with destination management and its use in attracting visitors. Its main goal is to identify the factors influencing the visitor when choosing a destination. For the purpose of the paper, the destination represents a significant factor in customers' preferences when purchasing a tourism product. The aim is to be fulfilled by the primary research. Methods of excerpting, synthesis, induction, analysis, comparison and questioning were used. As a result, customer's preferences riven according to segmentation were identified.

【 授权许可】

Unknown