RELATION BETWEEN BACKGROUND VARIABLES, VALUES AND CORPORATE SOCIAL RESPONSIBILITY

RAE: Revista de Administração de Empresas

Maria del Rosario González-Rodriguez¹  María del Carmen Díaz-Fernández¹  Marcelo da Silva Leite²  Valéria Rueda Elias Spers³ 

[1] Professor at Universidad de Sevilla, Facultad de Turismo y Finanzas – Sevilla, Spain;Professor at Universidade Metodista de Piracicaba, Faculdade de Ciências Humanas – Piracicaba – SP, Brazil;Professor at Universidade Metodista de Piracicaba, Faculdade de Gestão e Negócios – Piracicaba – SP, Brazil;

关键词: Human values;    Schwartz’s Theory;    corporate social responsibility;    perception;    higher education;   

DOI  :  

来源: DOAJ

【 摘 要 】

Consumer perception of corporate social responsibility (CSR) can be directly influenced by individual value structures. This research aims to provide new knowledge regarding the relationship between basic human values and the public’s perception of CSR. It focuses on the values of higher education students and their views regarding a particular corporate social initiative. The study reveals that social, educational, and economic circumstances influence human values. Those values in turn influence why different students perceive CSR differently. These findings are relevant to companies as they provide a more detailed understanding of why certain consumer groups perceive certain CSR initiatives the way that they do. They also suggest that universities should increase their awareness of the importance of integrating human values and CSR in the curricula of future business managers and social leaders.

【 授权许可】

Unknown