REPUTATION MANAGEMENT ORGANIZATIONS: THEORETICAL AND APPLIED ASPECTS

Стратегии бизнеса

V. S. Kudryashov¹ 

[1] North-West Institute of management Ranepa, St. Petersburg, Russia;

关键词: reputation;    management;    image;    organization;    investment;    competitiveness;   

DOI  :  10.17747/2311-7184-2018-8-20-29

来源: DOAJ

【 摘 要 】

The article considers the theoretical foundations of mainstreaming the issue of reputation management by the organization. The basic terms and definitions of reputation management organization. The basic functions of reputation management organization. The parameters of reputation management organization. Solutions to strengthen the reputation of organizations through a program of relations with stakeholders.

【 授权许可】

Unknown