Ouverture de ‘Over-Supply and Global Markets – 1’

Symphonya

关键词: global competition;    over-supply;    market-space management;    intangible assets;    digital communication;   

DOI  :  10.4468/2005.1.01ouverture

来源: DOAJ

【 摘 要 】

Since the start of the third Millennium, manufacturing globalisation (with the delocalisation of manufacturing activities from socially advanced countries to new areas), the opening of new consumer and import-export markets, and finally the digitalisation of communication, have combined to push many markets into a state of over-supply. In a state of over-supply, global corporate management is defined by the supremacy of intangible assets on one hand and by the crucial importance of a dynamic and complex competition space on the other (market-space management).

【 授权许可】

Unknown