期刊论文详细信息
Symphonya | |
Ouverture de ‘Brand Equity’ | |
关键词: brand equity; brand portfolio; over-supply; intangible assets; market-driven management; global corporations; global markets; | |
DOI : 10.4468/2001.1.01ouverture | |
来源: DOAJ |
【 授权许可】
Unknown