Evaluation of Open Innovation in B2B from a Company Culture Perspective

Journal of Technology Management & Innovation

Nikolaos Katsikis¹  Alexander Lang²  Csaba Debreczeny³ 

[1] H.C. Starck Ceramics GmbH;Iman Solutions GmbH;Pannon University;

关键词: Open Innovation;    B2B;    Decision Criteria;    Innovation Culture;    Company Culture;   

DOI  :  10.4067/S0718-27242016000300011

来源: DOAJ

【 摘 要 】

This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aiming to increase business successfully by involving externals cannot be seen independently of the attitude and openness of an organization as a whole to this approach.

【 授权许可】

Unknown