Rethinking the Concept of Just Noticeable Difference in Online Marketing

Acta Informatica Pragensia

Viktor Vojtko¹ 

[1] University of South Bohemia in Ceske Budejovice;

关键词: Just Noticeable Difference;    Marketing;    Simulation;    Agent-based Modelling;    Social Media;   

DOI  :  

来源: DOAJ

【 摘 要 】

The main goal of this study is to answer a question whether the just noticeable difference (JND) related marketing practices could survive in the world with social media and as a part of online marketing. Although the findings are limited, they suggest that using of such practices might be much riskier than it used to be before and marketers should be aware of that and consider their using more thoroughly. It also shows that usage of the agent based modelling (ABM) can be helpful in dealing with problems like this one and can provide further insight into dynamics of processes on consumer markets where the social media play crucial role in spreading of information.

【 授权许可】

Unknown