Persuading others to avoid persuasion: inoculation theory and resistant health attitudes

Frontiers in Psychology

Josh eCompton¹  Ben eJackson²  James eDimmock² 

[1] Dartmouth College;The University of Western Australia;

关键词: persuasion;    influence;    Communication theory;    Messaging;    Health attitudes;    Resistance To Influence;   

DOI  :  10.3389/fpsyg.2016.00122

来源: DOAJ

【 摘 要 】

Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Over the ensuing decades, scholars have further examined the effectiveness of inoculation-based messages at creating robust positive health attitudes. We overview these efforts, highlight the structure of typical inoculation-based health messages, and describe the similarities and differences between this method of counter-persuasion and other preparatory techniques commonly employed by health researchers and practitioners. Finally, we consider contexts in which inoculation-oriented health messages could be most useful, and describe how the health domain could offer a useful scaffold to study conceptual issues of the theory.

【 授权许可】

Unknown