ADVERTISING AND PROPAGANDA IN CONTEMPORARY SOCIETY: SIMILARITIES AND DIFFERENCES

Management Intercultural

Camelia PAVEL¹ 

[1] Faculty of Commercial and Tourism Management, Christian University “Dimitrie Cantemir”, Bucharest, Romania;

关键词: propaganda;    advertising;    persuasion;    influence;   

DOI  :  

来源: DOAJ

【 摘 要 】

Advertising is a form of communication that through the mobilizing power of words and images in the human consciousness, trying to seduce, influence and push anonymously consumer to an unnecessary over-consumption. Because in his approach, advertising uses various means of persuasion and influence, it is often associated or confused with three types of discursive practices of public character, making up a terminological triangle extremely complex and controversial: propaganda, persuasion, manipulation. This flagrant confusion is caused on the one hand by ignorance and on the other hand by the fact that advertising, as well as propaganda, persuasion or manipulation, seeks "mental directing of the masses", but obviously with different means and ends. The article provides a number of issues involved in defining propaganda, the aim being removing ambiguity that surrounds this concept and a better understanding of its very real effects on human lives. In addition, the paper highlights the similarities and differences between propaganda and advertising. Finally conclusions were outlined.

【 授权许可】

Unknown