Global Retailers and Competitive Customer Value

Symphonya

关键词: global retailers;    market-driven management;    competitive customer value;    global competition;   

DOI  :  10.4468/2005.2.07riboldazzi

来源: DOAJ

【 摘 要 】

Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value.

【 授权许可】

Unknown