Modern methods of evaluating the logistics strategy of finished product sales management

Вестник университета

M. Yu. Uchirova¹  L. A. Iliin¹ 

[1] State University of Management;

关键词: efficiency;    evaluation methods;    finished products;    forecast;    indicator system;    logistic strategy;    sales management;    uncertainty;   

DOI  :  10.26425/1816-4277-2020-9-49-53

来源: DOAJ

【 摘 要 】

The main approaches to evaluation of efficiency of logistic strategy of the organization s finished product sales management have been reviewed. The features of traditional and innovative methods of evaluation have been revealed: assessment based on investment efficiency; evaluation of the strategy based on a system of balanced indicators; the method of expert assessments; assessments based on simulation modeling; multi-criteria evaluation methods; combined forecast method. According to the provided information, the main formation disadvantages of the assessment method and its actual implementation have been highlighted: a low degree of formalization of the model; subjectivity of initial data; the lack of indicators taking into сonsideration influence of the external environment; the lack of associated risk assessment; the difficulty of constructing evaluation models, only some key parameters are taken into account.

【 授权许可】

Unknown