期刊论文详细信息
| South African Journal of Information Management | |
| The effect of affective and normative commitment on helping behaviour in different online contexts | |
| Mia Bothma1 | |
| [1] School of Management Sciences, Faculty of Economic and Business Management, North-West University, Potchefstroom; | |
| 关键词: affective commitment; normative commitment; online communities; online retailing; relationship marketing.; | |
| DOI : 10.4102/sajim.v22i1.1190 | |
| 来源: DOAJ | |
【 授权许可】
Unknown
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