THE ROLE AND IMPORTANCE OF MARKETING IN INVESTING IN THE NON-OIL SECTOR

International Journal of Innovative Technologies in Economy

Akima Ahmadova Amir¹  Arif Ibayev Akif²  Saadat Zeynalova Cumshud³  Nigar Alizade Mehman⁴ 

[1] Associate Professor of Industrial Economics and Management, Azerbaijan State University of Oil and Industry, Baku, Azerbaijan;Department of Industrial Economics and Management, Doctor of Philosophy Docent, Azerbaijan State Oil and Industrial University, Baku, Azerbaijan;Dissertation on Industrial Еconomics and Мanagement, Azerbaijan State University of Oil and Industry, Baku, Azerbaijan;PhD student, Industrial Economics and Management Department, Azerbaijan State Oil and Industry University, Baku, Azerbaijan;

关键词: innovative marketing;    non-oil sector;    economy;    marketing;   

DOI  :  10.31435/rsglobal_ijite/30032021/7499

来源: DOAJ

【 摘 要 】

The economy of any state cannot exist in isolation and needs investments, both external and internal. Only by creating suitable conditions for attracting investment, the state will ultimately be able to boast of the accelerated rates of development of all sectors of the economy. This article examines the role and importance of marketing in investing in the non-oil sector. The author reveals the essence of investment marketing, presents the elements of the marketing complex in relation to enterprises that have set themselves the goal of attracting investors.

【 授权许可】

Unknown