期刊论文详细信息
| Journal of Education, Health and Sport | |
| Determinants of the Engagement of Virtual Runs’ Participants in the Co-creation of Customer Value during the Pandemic | |
| Anna Jasiulewicz1 Zygmunt Waśkowski2 | |
| [1] Institute of Management, Warsaw University of Life Sciences, POLAND;Institute of Marketing, Poznań University of Economics and Business, POLAND; | |
| 关键词: customer engagement; value for customer; customer behavior; value co-creation; | |
| DOI : 10.12775/JEHS.2022.12.05.017 | |
| 来源: DOAJ | |
【 授权许可】
Unknown
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