Influence of communication tools on customer behaviour within a food product after declared consumption date in global

SHS Web of Conferences

Milichovský František¹  Mráček Pavel¹ 

[1] Brno University of Technology, Faculty of Business and Management, Department of Management;

关键词: marketing communication tools;    food product;    date of consumption;    global retail;    customer behavior;   

DOI  :  10.1051/shsconf/20219206023

来源: DOAJ

【 授权许可】

Unknown