The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism

International Journal of Environmental Research and Public Health

JaYoung Choe¹  Jinsoo Hwang²  Hyunjoon Kim³ 

[1] Business Administration, University of Macau, Macau 853, China;The College of Hospitality and Tourism Management, Sejong University, Seoul 143-747, Korea;The Department of Tourism Management, The College of Business Administration, Dong-A University, Busan 49236, Korea;

关键词: edible insect restaurants;    eco-friendly;    green image;    behavioral intentions;    attitude;    desire;   

DOI  :  10.3390/ijerph17114064

来源: DOAJ

【 摘 要 】

The purpose of this study is to apply the concept of a green image in order to explore how to form behavioral intentions in the context of eco-friendly edible insect restaurants. This study analyzed 444 samples collected in South Korea in order to evaluate the theoretical model including 12 hypotheses. The data analysis results showed that a green image has a positive influence on attitude. In addition, attitude helps to increase desire, which in turn positively affects two sub-dimensions of behavioral intentions, such as intentions to use and word-of-mouth intentions.

【 授权许可】

Unknown