Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry

Sustainability

Valentina Ndou¹  Gioconda Mele¹  Pasquale Del Vecchio¹  Giustina Secundo¹ 

[1] Department of Engineering for Innovation, University of Salento, 73100 Lecce, Italy;

关键词: sustainability;    tourism;    open innovation;    tourism destination;    Social Big Data;   

DOI  :  10.3390/su10093215

来源: DOAJ

【 摘 要 】

This paper aims to contribute to the debate on Open Innovation in the age of Big Data by shedding new light on the role that social networks can play as enabling platforms for tourists’ involvement and sources for the creation and management of valuable knowledge assets. The huge amount of data generated on social media by tourists related to their travel experiences can be a valid source of open innovation. To achieve this aim, this paper presents evidence of a digital tourism experience, through a longitudinal case study of a destination in Apulia, a Southern European region. The findings of the study demonstrate how social Big Data could open up innovation processes that could be of support in defining sustainable tourism experiences in a destination.

【 授权许可】

Unknown