The loyalty of the audience of TV Channel Domashny and instruments of branding

RUDN Journal of Studies in Literature and Journalism

O Y Nelikaeva¹ 

[1] Российский университет дружбы народов;

关键词: лояльность;    целевая аудитория;    тематический канал;    селебрити;    PR-акции;    рекламная кампания;    полезные программы;    брендинг;   

DOI  :  

来源: DOAJ

【 摘 要 】

In this article we are discussing the loyalty of the audience of TV Channel Domashny and instruments of branding. TV Channel attains the loyalty of television viewers not only by themed programmes but by means of PR and advertising campaings to which CTC Media pays great attention.

【 授权许可】

Unknown