Neologizms and French advertising and its social orientation

Russian journal of linguistics: Vestnik RUDN

卷:0

A V Strakhova¹ 

[1] Российский университет дружбы народов;

关键词: неологизмы;    заимствования;    целевая аудитория;    рекламный текст;   

DOI  :  

来源: DOAJ

【 摘 要 】

The article is devoted to the neologisms, which are used in advertising texts, as well as their focus on different target audience of Russian and French linguistic community.

【 授权许可】

Unknown