Expatriados no Brasil: Diferentes Nacionalidades, Diferentes Percepções

GESTÃO.Org : Revista Eletrônica de Gestão Organizacional

关键词: Expatriates;    Identity;    Postmodernism;   

DOI  :  

来源: DOAJ

【 摘 要 】

The object of this study was to determine how the perception of the expatriates who live in Brazil differ according to their nationalities. Based upon the critical postmodern paradigm, a qualitative research was carried out in a North American telecommunication company office, in São Paulo. We interviewed three expatriates executives: a Dutch, a North American, and a Colombian. All of them had the same background and psychographic traits. The Dutch and the North American perceive Brazilians as nice and hospitable; whereas, the Columbian perceive them as arrogant and proud. We suggest that these perceptions differs due to the fact that Brazilians indeed admire the “firstworld” culture and reject anyone that may remind them of their real image, which does not harmonize with the European and North American standards of beauty, efficiency and behavior.

【 授权许可】

Unknown