Towards a Taxonomy of E-Commerce – Characterizing Content Creator-based Business Models

Technology Innovation Management Review

Robert Forchheimer¹  Martin D. Mileros²  Nicolette Lakemond³ 

[1] 

Linköping University

Nicolette Lakemond ;

Linköping University, Research Institutes of Sweden

Martin D. Mileros is a third year industrial PhD student at Research Institutes of Sweden (RISE) and Linköping University in Linköping, Sweden. The research mainly concerns value of personal data within a human-centered data economy. Martin has a MSc degree in Applied Physics and Electrical Engineering, a MSc degree in Computer Science and a Bachelor degree in Business Administration.

 

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关键词: consumer-to-business;    content creator-based business models;    content creators;    e-commerce;    human-centered data economy;    intellectual commerce;    multisided platforms;    personal data;    social commerce;    user-generated content;   

DOI  :  http://doi.org/10.22215/timreview/1276

来源: DOAJ

【 摘 要 】

Currently, new business models can be observed in content creator-based e-commerce. The research on e-commerce has grown rapidly and new concepts have emerged such as social commerce, platforms, and user-generated content. However, no overarching perspective has yet been formulated for distinguishing new content creator-based business models within e-commerce. The aim of this paper is therefore to characterize content creator-based business models by formulating a taxonomy of e-commerce based on a structured literature review of the concepts mentioned above. The results of our study point toward eight types of content creator-based business models. Our paper outlines theoretical and practical implications for the emerging phenomenon of content creator-based business, which we refer to as intellectual commerce. In addition, we describe 19 concepts related to Web 1.0, Web 2.0, and e-commerce.

【 授权许可】

Unknown