The role of stakeholders’ collaboration in promoting tourism BSR in the Western Cape Province,South Africa.

African Journal of Hospitality, Tourism and Leisure

Dr. L.A. Tseane-Gumbi¹ 

[1] Department of Tourism, Hospitality and Sports Management Walter Sisulu University;

关键词: Business social responsibility;    stakeholders;    relationship;    tourism;   

DOI  :  

来源: DOAJ

【 摘 要 】

During the apartheid period in South Africa, international markets forced local tourism businesses to indicate their social responsibility activities before allowing them to enter into international partnerships. Today, the existence and sustainability of collaboration between tourism businesses and their stakeholders remains questionable. Different types of tourism businesses, 307 in total, were surveyed using stratified sampling. Government tourism departments and community organisations were identified as the key informants. Research data was analysed using both qualitative and quantitative techniques. The research findings were analysed and interpreted using both theoretical realism, stakeholder and neoliberalism frameworks. Factor analysis was also used to analyse the findings. The results of the study indicate that donors and sponsors control the relationship that exist in the Western Cape tourism industry’s stakeholders, with a low response rate on general partnership that businesses persuade with their stakeholders. The results also show that where relationship between stakeholders exists, tourism businesses become more responsible on their business activities and willing to practice fair business with stakeholders. However, stakeholders should understand the type of relationship that exists. Government is edged to regulate this relationship to achieve sustainable development.

【 授权许可】

Unknown