Systematic approach to MIS model creation

Marketing (Beograd. 1991)

Macura Perica¹ 

[1] Ekonomski fakultet Banja Luka;

关键词: model;    marketing;    system;    information;    systematic approach;   

DOI  :  

来源: DOAJ

【 摘 要 】

In this paper-work, by application of basic principles of general theory of system (systematic approach), we have formulated a model of marketing information system. Bases for research were basic characteristics of systematic approach and marketing system. Informational base for management of marketing system, i.e. marketing instruments was presented in a way that the most important information for decision making were listed per individual marketing mix instruments. In projected model of marketing information system, information listed in this way create a base for establishing of data bases, i.e. bases of information (data bases of: product, price, distribution, promotion). This paper-work gives basic preconditions for formulation and functioning of the model. Model was presented by explication of elements of its structure (environment, data bases operators, analysts of information system, decision makers - managers, i.e. input, process, output, feedback) and relations between these elements which are necessary for its optimal functioning. Beside that, here are basic elements for implementation of the model into business system, as well as conditions for its efficient functioning and development.

【 授权许可】

Unknown