PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS

Revista Gestão Universitária na América Latina

关键词: strategic planning;    strategy;    citizenshipuniversities;    entrepreneurship;    university management;   

DOI  :  

来源: DOAJ

【 摘 要 】

Considering the complexity of University Manageme nt in the Stateand National levels, it ishighlightedtheimportanceofawell - designedandachievableStrategicPlanning,whoseactions allow the managers to act in accordance with the requirements that are presented on adailybasis.Thearticleaimsto analyzehowtheprocessofstrategicmanagementoccursinCitizenship Institutions of the ACAFE System. The specific objectives were divided in four stages, the first one approaches the Strategy, withtheobjectivetoanalyzetheprocessoforganizational strategy,thesecondisrelatedtotheStrategic Thinking in order to identify if it has indicators of the existence of strategic thinking,together with the managers, the third stage will highlight the Strategic Planning, identifying ifit is present and how it is elaborated and the fourth step, considering the previous steps, takesinto consideration the actions arising from the possible existence of the previousrequirements,aswellas,givestheformulationandimplementationofactionsandhowthemo nitoring and strategies control are carried out. Itisunderstoodthatthetopicaddressedisofgreatrelevance,sincetheCitizenshipInstitutions of Education, havegeneric and specific characteristics as well, which ends up inmostcasesmakingthestr ategicprocessverycomplex,difficultandnotveryeffective.Increasingly,HigherEducationInstitutionsneedtoformulatetheirstrategies,adaptingthemto meet the latent demand, developing a process of competitive intelligence, allowing to dealmoreeffectivelywiththecompetition,highlightingthecompetitivedifferentialandvalueattributes perceived by the community where it is inserted. It is important to seek differentiation, the prominence, the necessary projection in the presenttimes,sotha ttheycansurviveandgrow.Exploratory,descriptiveandqualitativeresearchwas used for the present study. This research analyzed how the strategic management processis developed in the Citizenship Universities, allowing to infer and to identify where and howthey are and to where they want go and they are able to proceed.

【 授权许可】

Unknown