“Why do we not buy mass customised products?” – An investigation of consumer purchase intention of mass customised products

International Journal of Industrial Engineering and Management

Valery Adzhiev¹  Alexander Pasko¹  Huiwen Zhao¹  Leigh McLoughlin¹ 

[1] Professor, Skolkovo Institute of Science and Technology, Ulitsa Nobelya, 3, Moskva, Moscow Oblast, 121205, Russia;

关键词: consumer experience;    mass customisation;    purchase intention;    success factors;   

DOI  :  http://doi.org/10.24867/IJIEM-2019-2-238

来源: DOAJ

【 授权许可】

Unknown