O marketing bibliotecário e a comunicação empresarial

Páginas a&b

关键词: Business Communication;    Information flow;    Librarianship marketing;    Web 2.0;   

DOI  :  10.21747/21836671/pag8a3

来源: DOAJ

【 摘 要 】

The resulting change in the advancement of technology raised what some may call the"web 2.0 age", where hypertexts are usually present in the documents of the Internet. In turn, socialnetworks gained ground enabling information flow at any given moment. Based on theseassumptions, and by means of a literature review, both the use of hypertext as a contributor ofinformation flow among the social networks, as the study librarian marketing in the businesscommunication, strategic activity in which the information worker uses new technologies in order toapply them as propagators of the library, its products and services, are the two aspects approached inthis research.

【 授权许可】

Unknown