Management of promotional activities in higher education in the Republic of Serbia

Tehnika

卷:75

Šarac Dragana D.¹  Duđak Ljubica D.¹  Čačić Nataša M.¹ 

[1] Univerzitet u Novom Sadu, Fakultet tehničkih nauka, Novi Sad, Serbia;

关键词: education;    direct marketing;    social networks;    lindo software;   

DOI  :  10.5937/tehnika2005654G

来源: DOAJ

【 摘 要 】

This paper is the result of researching activities between faculties of the University of Novi Sad and Belgrade on social networks, as well as the impact of their activity on popularity among high school graduates. This researching presents the importance of popularizing science, using direct marketing tools, and creating competitive advantages among higher education institutions.

【 授权许可】

Unknown