The internationalization of SMEs operating in the engineering industry

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

卷:60

Lenka Procházková¹  Lea Kubíčková¹ 

[1] Ústav marketingu a obchodu, Mendelova univerzita v Brně, 613 00 Brno, Česká republika;

关键词: small and medium-sized enterprises;    foreign markets;    success;    key success factors;    engineering industry;   

DOI  :  10.11118/actaun201260020279

来源: DOAJ

【 摘 要 】

The importance of small and medium enterprises (SMEs) in the national economies of EU countries has been always growing. For these reasons, the increasing attention is paid to small and medium-sized enterprises also in the Czech economy. The paper is focused on the globalization of small and medium enterprises, in particular, identifying the key success factors of small and medium-sized businesses that operate in the engineering industry. For the purpose of fulfilling the objective of the article, the level of success of SMEs in foreign markets is established with the aggregate indicator of success. Subsequently the results of the primary research among the Czech engineering companies are presented, based on this research the factors affecting the success of these entities of engineering industry in foreign markets are defined.

【 授权许可】

Unknown