The Impact of Switching Intention of Telelearning in COVID-19 Epidemic's Era: The Perspective of Push-Pull-Mooring Theory

Frontiers in Psychology

article

Xin Lin¹  Shih-Wen Chien²  Chung-Wen Hung³  Shih-Chih Chen⁴  Athapol Ruangkanjanases⁵ 

[1] School of Economics and Management, Northeast Electric Power University;Department of Intelligent Commerce, National Kaohsiung University of Science and Technology;Department of Accounting Information, Southern Taiwan University of Science and Technology;Department of Information Management, National Kaohsiung University of Science and Technology;Chulalongkorn Business School, Chulalongkorn University

关键词: COVID-19;    push-pull-mooring theory;    information system successful model;    user satisfaction;    switching costs;    trust;    telelearning;   

DOI  :  10.3389/fpsyg.2021.639589

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

Under the impact of COVID-19, medical telelearning education is increasingly becoming urgent to resolve the contradiction between the physical isolation of medical students and the need for on-site clinical teaching. In this study, the push-pull-mooring (PPM) theory is integrated into a comprehensive model as a conceptual PPM framework: push factors (information system quality and perceived risk), pull factors [telepresence (TP), trust, etc.], mooring factors (switching costs), and switching intention. The results show that most hypotheses were positive, but perceived risk did not influence user satisfaction significantly, and switching costs did not provide the impact on switching intention. This study provides a comprehensive empirical analysis of key factors influencing the choice of distance education by medical students through the integrated multi-model framework.

【 授权许可】

CC BY