Commentary: Differences of Perceived Image Generated through the Web Site: Empirical Evidence Obtained in Spanish Destinations

Frontiers in Psychology

article

Andreas Andronikidis¹  Victoria Bellou²  Nikolaos Stylos³  Chris A. Vassiliadis¹ 

[1] Department of Business Administration, University of Macedonia;Department of Economics, University of Thessaly;School of Economics, Finance and Management, University of Bristol, United Kingdom

关键词: destination marketing;    tourism;    perceived images;    online content;    DMOs;   

DOI  :  10.3389/fpsyg.2020.00735

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

As the investigation of “perceived destination images” and “promotional Web Pages” have beenconsistent themes in the work of Blazquez-Resino and his colleugues, this commentary is based onthe key aspect that using online content posted by DMOs is an important generator of destinationimages. Based on the view that a destination image is dependent on context, the authors havediscussed the impact of analyzing differences of “perceived destination image effects” on thesatisfaction and intentions of potential visitors.

【 授权许可】

CC BY