期刊论文详细信息
Frontiers in Psychology | |
Commentary: Differences of Perceived Image Generated through the Web Site: Empirical Evidence Obtained in Spanish Destinations | |
article | |
Andreas Andronikidis1  Victoria Bellou2  Nikolaos Stylos3  Chris A. Vassiliadis1  | |
[1] Department of Business Administration, University of Macedonia;Department of Economics, University of Thessaly;School of Economics, Finance and Management, University of Bristol, United Kingdom | |
关键词: destination marketing; tourism; perceived images; online content; DMOs; | |
DOI : 10.3389/fpsyg.2020.00735 | |
学科分类:社会科学、人文和艺术(综合) | |
来源: Frontiers | |
【 摘 要 】
As the investigation of “perceived destination images” and “promotional Web Pages” have beenconsistent themes in the work of Blazquez-Resino and his colleugues, this commentary is based onthe key aspect that using online content posted by DMOs is an important generator of destinationimages. Based on the view that a destination image is dependent on context, the authors havediscussed the impact of analyzing differences of “perceived destination image effects” on thesatisfaction and intentions of potential visitors.
【 授权许可】
CC BY
【 预 览 】
Files | Size | Format | View |
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RO202108170003080ZK.pdf | 194KB | download |