Marketing diversity: a response to Joseph and colleagues

Conservation Letters

Diogo Veríssimo¹  Douglas C. MacMillan¹ 

[1] Durrell Institute Conservation and Ecology, University of Kent, Canterbury, UK

关键词: Flagship species;    funding;    marketing;    return on investment;    endangered species;   

DOI  :  10.1111/j.1755-263X.2011.00175.x

来源: Wiley

【 摘 要 】

【 授权许可】

Unknown   
©2011 Wiley Periodicals, Inc.