Cajá-flavored drinks: a proposal for mixed flavor beverages and a study of the consumer profile

Food Science and Technology (Campinas)

Maria Eugênia De Oliveira Mamede¹  Daneysa Lahis Kalschne¹  Adriana Pereira Coelho Santos¹  Marta De Toledo Benassi¹ 

关键词: consumer segmentation;    physical and chemical characteristics;    strawberry;    cashew;    internal preference mapping;   

DOI  :  10.1590/1678-457X.6563

来源: SciELO

【 摘 要 】

Mixed flavor beverages represent a trend that is gaining the allegiance of potential fruit juice consumers. The present study proposed to prepare mixed flavor beverages and verify their consumer acceptance. Cajá beverage (sample A) was used as the standard. The other beverages were prepared by mixing the cajá-flavored product with other flavors: strawberry (B), pineapple (C), jabuticaba (D), mango (E) and cashew (F). The consumer profiles in the two regions studied were similar. Overall beverages B, A and F were the most accepted, with scores of 7.7, 6.4 and 6.2, respectively. Internal Preference Mapping showed that most of the consumers were located near beverages A, B and F, confirming the acceptance results. The consumers indicated appearance and flavor as the most appreciated characteristics in beverages A, B and F. Beverages A, B and F presented higher total soluble solids contents and viscosities than the other beverages. Consumer segmentation did not depend on the different levels of familiarity with the cajá flavor. Thus the preparation of mixed flavor beverages of cajá-strawberry and cajá-cashew is an excellent proposal because it presents flavors with good potential for marketing in different regions of Brazil.

【 授权许可】

CC BY   
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