Retail Services and Pricing Decisions in a Closed-Loop Supply Chain with Remanufacturing

Sustainability

Zhen-Zheng Zhang²  Zong-Jun Wang²  Li-Wen Liu¹ 

[1] School of Management, Huazhong University of Science and Technology, Wuhan 430074, China;

关键词: closed-loop supply chain;    dual-channel;    remanufacturing;    retail services;    pricing strategy;   

DOI  :  10.3390/su7032373

来源: mdpi

【 摘 要 】

Environmental and social responsibilities have led many manufacturers to used products recovery. Meanwhile, many manufacturers nowadays sell products via indirect retailer channels and direct Internet channels. This paper models a dual-channel closed-loop supply chain to improve the sustainability of products. We apply the two-stage optimization technique and the Nash game to examine the impacts of the retail services and the degree of customer loyalty to the retail channel on the pricing of players in a centralized and a decentralized dual-channel supply chain. Our results show that the retail services have a great impact on the manufacturer and the retailer’s pricing strategies. We also compare the differences of pricing strategies between a centralized and a decentralized dual-channel supply chain and suggest the optimal retail services and pricing decisions for the players in the supply chain.

【 授权许可】

CC BY   
© 2015 by the authors; licensee MDPI, Basel, Switzerland.