Predicting Public Bicycle Adoption Using the Technology Acceptance Model

Sustainability

Benjamin T. Hazen¹  Robert E. Overstreet²  Yacan Wang³ 

[1] Department of Marketing and Supply Chain Management, University of Tennessee, Knoxville, TN 37996, USA; E-Mail:;Department of Operational Sciences, Air Force Institute of Technology, Wright-Patterson AFB, OH 45433-7765, USA; E-Mail:;Department of Economics, Beijing Jiaotong University, Beijing 100044, China

关键词: bicycle-sharing;    technology acceptance;    perceived quality;    structural equation modeling;    urban transportation;    green logistics;   

DOI  :  10.3390/su71114558

来源: mdpi

【 摘 要 】

Bicycle sharing programs provide a sustainable mode of urban transportation. Although cities across the globe have developed these systems for their citizens and visitors, usage rates are not as high as anticipated. This research uses the technology acceptance model as the basis to understand one’s intention to adopt bicycle sharing programs. Using survey data derived from 421 participants in Beijing, China, the proposed covariance-based structural equation model consisting of perceived quality, perceived convenience, and perceived value is found to predict 50.5% of the variance in adoption intention. The findings of this research contribute to theory and practice in the burgeoning literature on public bicycle systems and sustainable urban transportation by offering a theoretical lens through which to consider system adoption, and providing information to practitioners as to what factors might contribute most to adoption.

【 授权许可】

CC BY   
© 2015 by the authors; licensee MDPI, Basel, Switzerland.