期刊论文详细信息
| Dyna | |
| MARKETING IN THE CONSTRUCTION INDUSTRY: STATE OF KNOWLEDGE AND CURRENT TRENDS | |
| GIOVANNANARANJO1 VÍCTORYEPES1 EUGENIOPELLICER1 | |
| 关键词: Construction industry; company; bibliometrics; strategy; marketing.; | |
| DOI : | |
| 来源: Universidad Nacional de Colombia | |
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【 摘 要 】
Constructionenterprisesareawareoftheimportanceofinvolvingmarketingintheirmanagementfunctionsasawaytoadaptthemselvesnotonlytothecontin...
【 授权许可】
Unknown
【 预 览 】
| Files | Size | Format | View |
|---|---|---|---|
| RO201912090735977ZK.pdf | 664KB |  download |
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