The Buywell Way: seven essential practices of a highly successful multi-channel e-tailer

Australasian Journal of Information Systems

Mary Tate¹  Beverley Hope¹  Brent Coker¹ 

[1] Mary Tate

关键词: Australasia;    Australia;    New Zealand;    ecommerce;    success;    retail;   

DOI  :  10.3127/ajis.v12i2.88

学科分类：计算机科学（综合）

来源: University of Canberra * Faculty of Information Sciences and Engineering

【 摘 要 】

After the dot-com bust there is considerable evidence that multi-channel retailers are more successful than purely on-line retailers. Multi-channel retailing is becoming mainstream and considerable research exists on successful multi-channel strategies. Despite this, some organisations are having more success than others with their multi-channel approach. We talked to the management of one of Australasia’s most successful multi-channel apparel and home-ware retailers about the theory and practice of multi-channel retailing, with the aim of building on existing theory in multi-channel e-commerce.

【 授权许可】

Unknown