Understanding the Diffusion of Efficient Consumer Response: an Australian survey study

Australasian Journal of Information Systems

Sherah Kurnia¹  John M. Belts¹  Robert B. Johnston¹ 

[1]Sherah Kurnia

关键词: consumer response;    ECR;    Australia;    survey;    diffucion;   

DOI  :  10.3127/ajis.v9i2.198

学科分类：计算机科学（综合）

来源: University of Canberra * Faculty of Information Sciences and Engineering

【 摘 要 】

Efficient Consumer Response (ECR) is designed to make the grocery industry more efficient. Although it originated in the US, the concept has been adopted in many regions. To enrich the findings of the existing studies that indicate a slow diffusion rate of ECR, this study examines ECR adoption in Australia by conducting a survey. The findings suggest that in Australia, ECR diffusion has also been slow. Differences in barriers, perceptions, and benefits experienced between manufacturers and retailers discovered in this study suggest that Australian retailers are leading manufacturers in ECR implementation and that they experience more benefits than manufacturers.

【 授权许可】

Unknown