E-Commerce and Ethical Web Design: Applying the BBBOnline Guidelines on Malaysian Websites

International Arab Journal of Information Technology (IAJIT)

Maryam Madani¹  Shadpour Mallakpour² 

[1] Department of Chemistry, Isfahan University of Technology, Isfahan 84156-83111, I. R. Iran$$Department of Chemistry, Isfahan University of Technology, Isfahan 84156-83111, I. R. IranDepartment of Chemistry, Isfahan University of Technology, Isfahan 84156-83111, I. R. Iran$$;Department of Chemistry, Isfahan University of Technology, Isfahan 84156-83111, I. R. Iran$$Nanotechnology and Advanced Materials Institute, Isfahan University of Technology, Isfahan 84156-83111, I. R. Iran$$Department of Chemistry, Isfahan University of Technology, Isfahan 84156-83111, I. R. IranDepartment of Chemistry, Isfahan University of Technology, Isfahan 84156-83111, I. R. Iran$$Nanotechnology and Advanced Materials Institute, Isfahan University of Technology, Isfahan 84156-83111, I. R. Iran$$Nanotechnology and Advanced Materials Institute, Isfahan University of Technology, Isfahan 84156-83111, I. R. IranDepartment of Chemistry, Isfahan University of Technology, Isfahan 84156-83111, I. R. Iran$$Nanotechnology and Advanced Materials Institute, Isfahan University of Technology, Isfahan 84156-83111, I. R. Iran$$

关键词: E-commerce;    ethics and e-commerce;    web analysis;    seal program;    trust.;   

DOI  :  

学科分类：计算机科学（综合）

来源: Zarqa University

【 摘 要 】

The aim of this study is to find out to what extent Malaysian companies incorporate trustworthy elements on their websites. The study provides a detail website evaluation based on the principles for ethical online business provided by the BBBOnline guidelines. The five principles used as an evaluation instrument are: (1) Truthful and accurate communication, (2) Disclosure, (3) Information practices and security, (4) Customer satisfaction, and (5) Protecting children. The study selected ten Malaysian-based companies which adopt e-commerce as part of their business. The findings of the study indicate that some principles are well-adhered to, while others need more attention. Keywords: E-commerce, ethics and e-commerce, web analysis, seal program, trust.Received January 26, 2004; accepted October 18, 2004Full Text

【 授权许可】

Unknown