Perspectivas em Ciência da Informação | |
La interactividad en las sedes webs corporativas: retos y oportunidades para las pymes | |
Castillo Díaz, Ana1  García, María1  Carrillo Durán, M. Victoria1  University of Extremadura1  University of Brighton1  Turku University1  | |
关键词: Internet; Interactivity; SMES.; | |
DOI : 10.1590/S1413-99362012000400010 | |
学科分类:农业科学(综合) | |
来源: Universidade Federal de Minas Gerais * Escola de Biblioteconomia | |
【 摘 要 】
The application of Internet tools, especially interactivity, has changed the way companies interact with their stakeholders. This paper analyzes, using a content analysis and a factorial analysis, small and medium-sized enterprise (SMEs) predisposition to interact with their audiences on their corporate websites, the main tool to planned communication, and provides an overview of the current situation. The results offer a very bleak picture of the importance SMEs give to interactivity on their websites. Even if there is concern to ensure participation, no interest in fostering community can be demonstrated.
【 授权许可】
Unknown
【 预 览 】
Files | Size | Format | View |
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RO201912010171674ZK.pdf | 446KB | download |