La interactividad en las sedes webs corporativas: retos y oportunidades para las pymes

Perspectivas em Ciência da Informação

Castillo Díaz, Ana¹  García, María¹  Carrillo Durán, M. Victoria¹  University of Extremadura¹  University of Brighton¹  Turku University¹ 

关键词: Internet;    Interactivity;    SMES.;   

DOI  :  10.1590/S1413-99362012000400010

学科分类：农业科学（综合）

来源: Universidade Federal de Minas Gerais * Escola de Biblioteconomia

【 摘 要 】

The application of Internet tools, especially interactivity, has changed the way companies interact with their stakeholders. This paper analyzes, using a content analysis and a factorial analysis, small and medium-sized enterprise (SMEs) predisposition to interact with their audiences on their corporate websites, the main tool to planned communication, and provides an overview of the current situation. The results offer a very bleak picture of the importance SMEs give to interactivity on their websites. Even if there is concern to ensure participation, no interest in fostering community can be demonstrated.

【 授权许可】

Unknown