Promocja książki akademickiej i naukowej. Zagadnienia do dyskusji

Biuletyn EBIB

Marcin Łukasz Lutomierski¹ 

[1] Uniwersytet Mikołaja Kopernika. Wydawnictwo Naukowe

关键词: promocja;    reklama;    wydawnictwa naukowe;    publikacje naukowe;   

DOI  :  

学科分类：社会科学、人文和艺术（综合）

来源: Stowarzyszenie EBIB

【 摘 要 】

The articles presents selected issues related to the promotion of academic and scientific books. It discusses means to inform, persuade and encourage consumers to purchase books - taking into account the characteristics of this product. The author presents the attitude of publishers towards advertising, promotional texts, meetings, contests, fairs, business activities and professional organisations. This article is intended as an overview of issues aimed at encouraging discussion.

【 授权许可】

Unknown