Las Corridas de Toros en San Fermín: El Riesgo, La Muchedumbre y el Hedonismo

AD-minister

Yaromir Muñoz Molina¹ 

[1] Universidad EAFIT

关键词: Hedonic Consumption Experiences;    Experiences Marketing;    Pleasure;    CrowdingEffect;    Openess;    Vitality;    Motion;    Limit Absence.;   

DOI  :  

学科分类：社会科学、人文和艺术（综合）

来源: Universidad E A F I T

【 摘 要 】

Inside the notion of ‘consuming experiences�?, it is important to consider traditional celebrations as an appropriate setting to understand the marketing of the concept of hedonic consumption experiences. Analizing the bull running experience in San Fermin, Spain, we seek to understand the meaning this experience has to the participating individuals in terms of the effects of risk and crowding over their pleasure. We used qualitative data in this study. The results have shown the emergence of four notions: openess, vitality, motion, and absence of limits; we have also found that tradition is a central dimension to enjoy this experience.

【 授权许可】

Unknown