Willingness of consumers from Porto Alegre county, Rio Grande do Sul state, for purchasing beef meat with certification

Revista Brasileira de Zootecnia

Lengler, Letícia¹  Barcellos, Júlio Otávio Jardim¹  Elias, Sandro Al-Alam¹  Velho, João Pedro¹  Oliveira, Tamara Esteves de¹ 

[1] UFRGS

关键词: color;    consumers;    price;    sanity;    softness;    traceability    Introdução A preocupação dos consumidores brasileiros com a qualidade da carne consumida aumentou principalmente após a ocorrência de encefalopatia espongiforme bovina em 1996 no Reino Unido;   

DOI  :  10.1590/S1516-35982009000200025

学科分类：兽医学

来源: Universidade Federal de Vicosa

【 摘 要 】

The profile of beef meat consumers was analyzed, as well as the consumption of certificated meat, with the objective of obtaining data on the importance the of certification value at the purchasing occasion. The aim of this study was to evaluate the beef meat consumers awareness regarding the meat certification and how much they are willing to pay for this process. The data survey was carried out in only one supermarket chain from the city of Porto Alegre - RS, Brazil, which authorized the research interviewing people through questionnaires, close to refrigerator counters of any meat species. It was observed that consumers are demanding for food with quality attributes, with trustful certifications that testify these quality attributes. However, the data obtained from interviews with consumers showed that they are willing to pay only little more for certification than the current price, probably due to the fact that their average monthly income ranges from one to six minimum wages.

【 授权许可】

CC BY-NC