Consumer perception of Brazilian traced beef

Revista Brasileira de Zootecnia

Canozzi, Maria Eugênia Andrighetto¹  Barcellos, Júlio Otávio Jardim¹  Collares, Fernando Carbonari¹  Brandão, Fernanda Scharnberg¹  Abicht, Alexandre de Melo¹ 

[1] UFRGS

关键词: agribusiness;    certification;    differentiation;    quality;    traceability     Introduction The problems experienced by livestock producers have increased with the public concerns with the safety of beef and dairy cattle products;    demanding efforts from governments and the industry to recover the confidence of consumers (Sepúlveda et al;   

DOI  :  10.1590/S1516-35982012000300041

学科分类：兽医学

来源: Universidade Federal de Vicosa

【 摘 要 】

The objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in favor of mandatory traceability of beef cattle in Brazil, but 86.6% disagree with the destination of traced beef only to the foreign market. The majority of people are willing to pay more for traced beef and consider traceability a market opportunity, used as a differentiating tool.

【 授权许可】

CC BY-NC