Ventures in Social Media

Codex: the Journal of the Louisiana Chapter of the ACRL

Alejandra Nann¹  Lorelei Sterling¹  Lisa Burgert¹ 

[1] University of San Diego

关键词: social media;    academic libraries;    survey;    demographics;    Facebook;    Pinterest;    Instagram;    Twitter;   

DOI  :  

学科分类：社会科学、人文和艺术（综合）

来源: Association of College and Research Libraries * Louisiana Chapter

【 摘 要 】

Academic libraries are actively involved in social media platforms as part of their campus communities. They have moved past the debate of whether to participate in social media and are focusing on strategies to develop engaging content and assessment of their efforts. Social media use in the campus classroom continues to grow with more faculty using social media in academic context. Given the widespread adoption of social media on the University of San Diego campus Copley Library formed a Social Media Committee (SMC) to manage the library’s social media presence with a mission to promoting the library’s services and events. After establishing Facebook and Twitter accounts the committee looked to expand their presence on other platforms. To determine which social media platforms undergraduates were using, the committee designed and administered a survey in the fall of 2013. The survey confirmed that USD undergraduates were still using Facebook and showed 56% now use multiple social media sites: Twitter, Pinterest, Tumblr, and Instagram. The SMC diversified onto Instagram and Pinterest platforms to interact with students on visual platforms. 

【 授权许可】

Unknown