Examination of Decision Factors in the Process of Buying Kitchen Furniture Using Conjoint Analysis

Drvna industrija

Zadnik Stirn, Lidija³  Hrovatin, Jasna²  Liker, Branko¹  Gornik Bučar, Dominika³ 

[1] Drvenjača d.d. - Fužine, Hrvatska;Fakultet za dizajn, Sveučilište na Primorskem, Slovenija;Biotehnički fakultet Sveučilišta u Ljubljani, Slovenija

关键词: kitchen furniture;    buying decision process;    conjoint analysis;   

DOI  :  

学科分类：农业科学（综合）

来源: Sveuciliste u Zagrebu

【 摘 要 】

The aim of this research was to determine the relative importance of three factors relevant for buying wooden kitchen furniture in Croatia and Slovenia. A survey was made of 172 potential kitchen buyers: 138 in person at two largest...

【 授权许可】

Unknown