Perceived Service Quality and Student Loyalty in an Online University

International Review of Research in Open and Distributed Learning

María-Jesús Martínez-Argüelles¹  Josep-Maria Batalla-Busquets¹ 

[1] Universitat Oberta de Catalunya

关键词: loyalty;    service quality;    satisfaction;    e-learning;   

DOI  :  10.19173/irrodl.v17i4.2518

学科分类：社会科学、人文和艺术（综合）

来源: Athabasca University Press

【 摘 要 】

This paper examines the influence that student perceived quality of service (PSQ) has on continuance intention and willingness to recommend a course in a fully online university. A holistic view of the service provided by the university is taken. It is no

【 授权许可】

CC BY