Market Orientation, Competitive Advantage and Business Performance: Exploring the Indirect Effects

Drustvena Istrazivanja

Anita Talaja¹  Jurica Pavičić¹  Dario Miočević² 

[1] University of Split, Faculty of Economics;University of Zagreb, Faculty of Economics and Business

关键词: resource-based view;    market orientation;    competitive advantage;    business performance;   

DOI  :  

学科分类：工程和技术（综合）

来源: Institut Drustvenih Znanosti Ivo Pilar

【 摘 要 】

In this paper, we address insufficiently explored indirect relationships between market orientation (MO), organizational strategic resources and business outcomes. Previous studies have identified MO as a key strategic asset that contributes to competitiv

【 授权许可】

CC BY