Propuesta de marca de identidad visual para un envejecimiento satisfactorio

MEDISUR

Mariela del Carmen Morales Okata¹  María Guillermina Yanes García¹ 

[1] Policlínico Laboral Comunitario Docente Área 7. Cienfuegos

关键词: adulto mayor;    marcas registradas;    salud del anciano;    identificación social;    promoción de la salud;   

DOI  :  

学科分类：医学（综合）

来源: Centro Provincial de Informacion de Ciencias Medicas de Cinfuegos

【 摘 要 】

Population aging constitutes a social problem worldwide. The Cuban state has drawn guidelines in the economical and social policies to provide a comprehensive attention to health problems of aged population. In Cuba, youth and childhood have emblems and symbols which identify their social groups, differently to what occurs with old age. There is, then, a need of a corporate brand which allows projecting a positive image of the aging process as active and satisfactory. In this article it is described the creative process of the brand GFH (Grandparents for Hope), throughout the foundation of the selection of the symbols and colours used. The brand strengthens the positive image of the aging process. Its usage in actions of health promotion generates feelings of internal solidarity, of pertaining and identification with the ideals of a group.

【 授权许可】

CC BY